About
An independent archive storytelling practice.
Echoes of Nostalgia was founded and is operated by Luke Jones. It publishes historical short-form stories and develops archive-to-audience work for organizations with material worth recovering.
What Echoes does
Echoes finds the concrete historical detail that makes a larger era understandable: a store layout, a package, a routine, a location, a sound, or an ordinary experience people stopped seeing documented.
The work includes source review, research, narrative framing, editing, publication, and interpretation of audience response. The public account has accumulated 126,500 followers, 8.3 million total likes, and 18 videos above one million views.
Who runs it
Luke Jones founded and operates Echoes of Nostalgia. He develops the story concepts, reviews and organizes source material, produces the work, publishes it, and builds the systems used to measure and extend it.
Does Echoes own the archives it works with?
No. Partnership work should use approved materials under terms defined by the archive holder. Ownership, permissions, publishing rights, attribution, and reuse are established for each engagement.
Can Echoes work with an archive that is not fully organized?
Yes. A first engagement can focus on a bounded collection, era, product, or location. Full archival processing is different from story production, but an incomplete collection can still contain viable stories.
Where can the finished work appear?
Depending on the agreement, a story can be published through Echoes, delivered for a brand-owned channel, or adapted for both. Distribution and approval are defined before production.
Discuss an archive
Start with the material you already have.
Describe the archive, the historical period, and what you want the public or your organization to understand. A finished campaign brief is not required.
luke@echoesofnostalgia.com